One of the most frustrating things about competing with other brands online is not knowing why they are so good. If you are an adult business owner, you know the pain of fighting for the exact words and trying to improve your page rank. It can make you crazy.
But this doesn’t have to be the case. Some tools help business owners like you find out why some brands are more successful than others. One of those tools is called SimilarWeb. While it will not show you everything about why a brand is so good, it gives clues. It helps you figure out how a brand became so popular.
The Best Part? It Works with Chrome!
SimilarWeb has an easy tool you can add to your Chrome browser. This extension makes it easy to get insights into how a brand is doing. If you want to use SimilarWeb, this extension is a must. It makes everything faster and easier.
Get the Info You Need
Now, let’s look at what kind of data you can get from the SimilarWeb extension. It gives you quick info about your competition. You can find out things like how much people like the site, what words they use to find it, and where the traffic comes from. This shows you what the website is doing right.
When you use the extension, you can also see the site’s rank, how many people visit the site over time, and the top five countries that visit. You can also see where the traffic is coming from. Is it from search engines, social media, emails, ads, or is it people visiting the site directly? This helps you understand how the site gets traffic.
For example, if you see that most of the site’s traffic comes from social media and email, they are marketing on social media and sending emails. You can then check their social media pages and sign up for their email list to see how they market their site.
Quick Stats Without Leaving Your Tab
What I love about extensions is how easy they make it to get things done. The SimilarWeb extension gives you all the data you need without leaving your tab. Usually, you would have to open a new tab to see SimilarWeb’s info, but with this extension, it’s all right there.
For example, if you want to see how many people visit a site, click on the extension while you are on the site. It will show you things like how long people stay, how often they leave, and which pages are most visited. This small amount of data is invaluable in understanding why a site works so well. It’s not the whole story, but it helps a lot.
Only Available on Chrome (and Edge)
One annoying thing about SimilarWeb is that the extension only works on Chrome and Edge. If you use Firefox or Safari, you can’t use it. This is frustrating because many people use other browsers, and SimilarWeb should make it work on all of them.
Still, Chrome and Edge are the most popular browsers, so it makes sense that they only have it for those. But I hope SimilarWeb will make it work on other browsers soon.
The Free Version Works Great!
Most tools have weak free versions, but SimilarWeb’s free version is excellent. You get five results for each metric, and you can see one month of mobile app data and three months of web traffic data. This is enough to learn how a site works.
The Enterprise version provides even more data, but the free version is enough to get started with your research.
In Summary: A Simple Way to Get Good Data
The main benefit of using SimilarWeb is that it provides key data on your competitors, all in a simple dashboard. The Chrome extension makes it even easier to get this info. If you want to understand how your competitors are doing better, this tool is a must.
Even with its limitations, the free version works well and provides valuable insights. So, what are you waiting for? Try SimilarWeb and its Chrome extension today and start learning how your competitors are succeeding!
